COLD IS A NO-BRAINER

TIDE ASKED US TO CONVINCE A YOUNGER GENERATION TO WASH ON COLD WITH TIDE. WE DECIDED TO HOLD UP A MIRROR TO THEIR HOT-WATER HABITS AND SHOW THEM THAT WASHING ON COLD CAN PRESERVE THEIR CLOTHING ITEMS AND THEIR IMAGE.

IF ANYONE CAN CONVINCE THEM TO LET THEIR CLOTHES LIVE ON WITH TIDE, IT'S KYLE THE LAUNDRY ZOMBIE.

AS A FASHION INFLUENCER, KYLE SHARES HIS TRANSFORMATION FROM DECAY TO SLAY, THANKS TO COLD-WATER WASHING.

MEET THE TEAM

ACCOUNT MANAGEMENT: JORDAN LINDSEY, LILY HANSEN, HAILEE KOTTER

STRATEGY: JORDAN LINDSEY, HAILEE KOTTER, LILY HANSEN, SHELBY MOORE, SARAH DEAKIN

ART: ELI ROTHAS, SHELBY TRAVELLER, KAYLA ELMORE

COPY: MIA SHUMWAY

DP/EDITING: CHAD AMES